Packaging Design
Computer Peripherals + Notebook Packaging
As a full-time on-site contractor at Dell Technologies, I design packaging structures and graphics for computer peripherals, collaborating across engineering, procurement, marketing, and production artwork teams to deliver solutions that meet technical, cost, and brand requirements.
Selected work shown - additional projects unreleased.
Stylus Packaging
New stylus packaging developed from concept through production launch - eliminating plastic from predecessor packaging by introducing a molded pulp tray, removing the need for a product wrap, and adding a resealable pen tip envelope.
Heavy Duty Monitor Arm
Large-scale monitor arm packaging developed from initial concept through production launch - including molded pulp design and refinement with engineering and packaging supplier, icon development, and standardization of graphics across the monitor arm line.
Design Awards Renderings
Led the creation of renderings and animation for Dell's Spark Design Awards submission for packaging branding strategy, contributing to a winning entry.
Note: Packaging designs by others.
Vitamix Immersion Blender Packaging
Self-directed redesign of packaging for the Vitamix immersion blender, repositioning a premium appliance that ships in the same structure as products at two-thirds the price.
Structural and graphic audit of seven competitors across the $100 to $156 range: five use a tuck carton, six use plastic inside, and graphics cluster at the busy end of the category - identifying openings in form, material, graphics, and unboxing experience.
All-paper tube system replacing corrugate and plastic - engineered paper base and lid with semi wet press molded pulp cushions, sealed by a wrapped label with integrated tear strips, opening in three moves to reveal product and documentation. Graphics keep the front panel minimal and premium, with feature call-outs organized on the back.